Deep Sea Fishing Orange Beach: FIRST BOX OFFICE: 'Rango' #1 Heading For $40M; 'Adjustment Bureau' For $23M, 'Beastly' For $8M, 'Take Me Home' For $4M (Deadline Hollywood)

Friday, March 4, 2011

FIRST BOX OFFICE: 'Rango' #1 Heading For $40M; 'Adjustment Bureau' For $23M, 'Beastly' For $8M, 'Take Me Home' For $4M (Deadline Hollywood)

**FRIDAY 5 PM:** Sources are giving me this early look at today's North
American box office and�the weekend forecasts. Numbers will be refined
tonight. More analysis coming. After�weeks of tracking�strongly, Gore
Verbinski and Johnny Depp reteaming for Paramount's�_**Rango**_ appears headed
to $11 million�Friday�going to $40 million and probably more. That's�a feat
considering it's a non-summer 2D toon and the kiddies aren't even out of
school today. True, the pic might have added 15%-20% to its grosses had it
been 3D. But that lizard and company are playing like a four-quadrant hit pic.
Is ILM going to give DreamWorks a run for�Paramount's toon distribution? Yup.
("Have you checked the DreamWorks Animation stock lately? It's becoming the
biggest short in the media business," a rival studio emailed me...). _**The
Adjustment Bureau**_ is looking at $8M today�going to an overperforming $23M
this weekend, definitely more than the mid-to-high teens Universal was
predicting. The studio acquired the pic from MRC for $62 million.�Hey, Matt
Damon running, and running, and running a la _Bourne_ is a tried and true
formula.�Tracking seemed to indicate that the film is especially�appealing to
an older demographic because of its�distinctive combo as a romance, a
thriller, a ...

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